work in beauty and think a lot about the mechanics of consumption. Occasionally I write as a way to work through ideas about pop culture, beauty ideals, and lifestyle.

THEORYMUGLER is a substack name I made up in college at NYU when I was studying the intersection of psychology, fashion, and art history. I haven’t bothered to change it, because I think it’s fun.

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This is Sydney, and this is where I go when I want to talk about beauty, culture, and things that keep me up at night.

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